We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind.
While that style of sales page can be effective, it’s not the only way to
make sales.
In fact, by taking a more subtle
approach, you might even find that you generate more interest—and potentially
more sales.
Stories Sell
One effective way to entice
readers to click through to your sales page is with stories. These can be your
stories or those of other people, with the goal of helping your readers to see
themselves in the same situation.
Did you help a client turn her
chaotic household into a calm oasis with better organizational skills?
Her
story on your sales page will get more clicks than all the yellow highlight you
can buy.
What about that time you trashed
your entire business plan and started over because you simply weren’t
passionate about your work?
Your potential business coaching clients will be
anxious to learn more, and will click through without you even asking.
That’s the power of stories, and
you can use them everywhere: in your blog posts, in your emails, on your sales
pages, and even in videos and on social media.
Be Genuinely Helpful
Want to build a reputation as the
go-to person in your niche?
All it takes is to help people.
Answer questions on
social media, volunteer to speak to groups who need your advice, write blog
posts that address the most common issues your readers face.
By volunteering your time and
knowledge, you’ll attract a wide audience of potential customers who may need
your services in the future. Who will they turn to? That very helpful person
who went out
of her way to offer assistance in the past.
Now we’re not saying you have to
give away all your time, but if you really want to show off your expertise, you
can’t do better than a little volunteer work.
Not only will you make an
impression with the person you help. But chances are good she’ll share with her
friends as well, further expanding your audience.
Of course this doesn’t mean that
there is no place in your business for a strong call to action. “Click here to
buy” and “Learn more right now” are still useful (and even necessary) on sales
and opt-in pages.
The key is to know when to make a subtle offer, and when to
offer a bit more hand holding.
© Elyse-Anne.com 2017 ● Your trusted spiritual business coach and social media strategist for Spiritual Entrepreneurs. I help you Get Your Greatest Work Out to the World, Make You Influential & Get Paid Being You!
P.S. I'm a visionary and I look at the big picture so please excuse any grammar or spelling mistakes if there're any.
Photo Credit IDontHateMondays.blog.
Photo Credit IDontHateMondays.blog.
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